Morning Dew Produce Truck

Food truck fairs are the new farmers' market of food. All the trucks round up in an empty parking lot, set up shop, and start cooking. Its a great place to experience new gourmet foods, no reservations required.
Eating food from a truck is actually the opposite of fancy-schmancy. You just go up, order your food, then pop a squat on the curb and chow down. 

The Morning Dew produce truck is a food truck that specializes in serving farm fresh produce. Seasonal fruits and vegetables are picked daily from local farms and brought to where ever the party is. Morning Dew brings the farm to you. 
Morning Dew serves a cornucopia of savory and sweet salads featuring their seasonally changing selection of produce. In the summer, selections include an assortment of berries and harvest vegetables such as squash during the colder months. Morning Dew promotes healthy eating by allowing customers to hand select their own produce to go into their food. This encourages people to learn how to pick their own fruits and vegetables. 
This food truck will begin serving areas in the Los Angeles, Orange County, large metropolitan areas, and coastal cities. The folks who reside in these areas exercise healthy living habits and love to shop fresh and locally, but do not have the time to go to the farmer's market on Sunday mornings. Morning Dew Produce Truck will set up shop near business buildings to attract office workers on their way out to lunch or on the way home. They can pick up a bag of apples or a salad for later. 
Once Morning Dew has developed enough funding, they will head to inner cities where fresh produce has a limited distribution. Morning Dew will provide fruits and vegetables to those who live in the "food-desert" where fruits and vegetables are not available due to the scarcity of full-service grocery stores. By cutting out the cost of setting up a brick-and-mortar store, Morning Dew can sell produce as cheaply as possible, making it affordable for the lower-income residents living in urban cities. 

To draw attention to Morning Dew, a blog will be written weekly. The blog posts will feature recipes using produce and give ideas on how to make dishes using seasonal produce. Other posts will highlight the stories of the farms and farmers of where Morning Dew gets their inventory. This will draw a connection between buyers and farmers to emphasize the freshness of their produce. 
Twitter feeds is a great way to promote a business on wheels. By keeping up to the minute updates, followers will know where the truck is and look forward to Morning Dew's arrival. 
It is important to also draw attention to Morning Dew's initiative to quench the food-desert. In the cities, Glass/plexi-glass instillations of huge fruits filled with sand, fast-food wrappers, and snack wrappers will bring awareness to the lack of fresh produce in inner-cities.  
Another form of ambiant marketing for Morning Dew in the summer will be to have family events in the park where sprinkler toys will be out for kids to cool off. Morning Dew will also host gardening activities to build community gardens or start small-potted garden projects for kids. 

It is important to practice healthy eating early. In areas where food scarcity is a contributing problem to obesity and bad eating habits, Morning Dew will be the remedy.