Lifestyles of the rich & the famous

Why are we so infatuated with them?  Why are Kendall and Kylie so critical to our lives? 

I am 100% guilty of binge watching celebrity reality TV shows. Sometimes, I would "accidentally" end up on the E! Channel and waste an entire Saturday watching Keeping Up With the Kardashians, followed by whatever nonsense show after.  I hate that I love them, but damn do I love to hate them. Its like watching a train wreck that's caused by a plane crash, due to a auto accident, because of a scene started by a round of fisty-cuffs. Its awful, but I can't look away and before I know it, it's 11 o'clock at night, nothing was accomplished, and my life has spiraled out of control. 

I hate these shows, but why do I waste my day watching it? Well, because I didn't have anything planned for Saturday and I'm still in my pajamas. Meanwhile, these beautiful, gorgeous people on the TV are out living exciting lives, wearing expensive things, and eating lavish foods.

Do I want to be like them?

No...okay maybe... just a little bit.
But it requires work. Hair, make-up, clothes, talent, FAME (although let's be honest, no one really knows why are the Kardashians famous in the first place)  

And me? Well, I'm just a 22 year old who is struggling to get out of bed. 
Looking at girls like Kendall and Kylie, who are younger than me, who have way more money than I can ever imagine, who have "the look", allows me, your average  Plain-Jane, live vicariously, through their luxurious lives. 

But there's something that the average TV watcher isn't seeing. There's something that isn't told to tabloid-readers and reality-show-watchers:

What happens off camera? What happens "behind the scenes"? What's their day-to-day life like when they're not filming? What about the hours and hours of business and production meetings? What does it take for them to look this glam? 

As your average Plain-Jane, just getting ready in the morning alone is a pain in the butt. I can't imagine having to get ready every day, with the need to look flawless, be any less stressful. OH, then get badgered by the paparazzi and the pressure to look EFFORTLESSLY flawless.
Have you seen Kim K's high ponytail look? It looks like its going to pop her scalp off! Just looking at her ponytail makes me cringe at how tight her hairdresser tugged at her hair to get it down that slick. But, damn does she looks good. 
After the MET Gala, Kendall posted a picture of her cut up legs, the result of the fabulous Balmain, metal dress she wore on the red carpet.  That girl suffered for art!

I want to live that life. I want to wear fancy clothes, drive expensive cars, look good, feel good, but I don't want any of the burden that comes along with it. I don't want to sit in the makeup chair for hours. I don't want people following me around everywhere. I don't want the responsibility of being famous and I definitely don't want any of the expectations resulting from fame. 
So in the mean time, I'm going to stay cozy and enjoy fame from afar, living vicariously through meaningless television. These starlettes live fabulous lives. I can't compete with that, but I'm still going to try to work my way up to living that luxurious life because #careergoals

Morning Dew Produce Truck

Food truck fairs are the new farmers' market of food. All the trucks round up in an empty parking lot, set up shop, and start cooking. Its a great place to experience new gourmet foods, no reservations required.
Eating food from a truck is actually the opposite of fancy-schmancy. You just go up, order your food, then pop a squat on the curb and chow down. 

The Morning Dew produce truck is a food truck that specializes in serving farm fresh produce. Seasonal fruits and vegetables are picked daily from local farms and brought to where ever the party is. Morning Dew brings the farm to you. 
Morning Dew serves a cornucopia of savory and sweet salads featuring their seasonally changing selection of produce. In the summer, selections include an assortment of berries and harvest vegetables such as squash during the colder months. Morning Dew promotes healthy eating by allowing customers to hand select their own produce to go into their food. This encourages people to learn how to pick their own fruits and vegetables. 
This food truck will begin serving areas in the Los Angeles, Orange County, large metropolitan areas, and coastal cities. The folks who reside in these areas exercise healthy living habits and love to shop fresh and locally, but do not have the time to go to the farmer's market on Sunday mornings. Morning Dew Produce Truck will set up shop near business buildings to attract office workers on their way out to lunch or on the way home. They can pick up a bag of apples or a salad for later. 
Once Morning Dew has developed enough funding, they will head to inner cities where fresh produce has a limited distribution. Morning Dew will provide fruits and vegetables to those who live in the "food-desert" where fruits and vegetables are not available due to the scarcity of full-service grocery stores. By cutting out the cost of setting up a brick-and-mortar store, Morning Dew can sell produce as cheaply as possible, making it affordable for the lower-income residents living in urban cities. 

To draw attention to Morning Dew, a blog will be written weekly. The blog posts will feature recipes using produce and give ideas on how to make dishes using seasonal produce. Other posts will highlight the stories of the farms and farmers of where Morning Dew gets their inventory. This will draw a connection between buyers and farmers to emphasize the freshness of their produce. 
Twitter feeds is a great way to promote a business on wheels. By keeping up to the minute updates, followers will know where the truck is and look forward to Morning Dew's arrival. 
It is important to also draw attention to Morning Dew's initiative to quench the food-desert. In the cities, Glass/plexi-glass instillations of huge fruits filled with sand, fast-food wrappers, and snack wrappers will bring awareness to the lack of fresh produce in inner-cities.  
Another form of ambiant marketing for Morning Dew in the summer will be to have family events in the park where sprinkler toys will be out for kids to cool off. Morning Dew will also host gardening activities to build community gardens or start small-potted garden projects for kids. 

It is important to practice healthy eating early. In areas where food scarcity is a contributing problem to obesity and bad eating habits, Morning Dew will be the remedy.

Virtual Reality "Enter Player 1"

Where do you see Virtual Reality going and how will it impact your cell phone in terms of advertising potential?  

Oculus and Samsung VR dominate the virtual reality market, but with devices costing a pretty penny, people were not eager to jump on board right away. It wasn't until Google came to the rescue and made the Google Cardboard, costing only about two bucks to make. 

With VR devices being compatible to smart phones, which everyone has, VR experiences went from virtually impossible to an actual reality. Everyone constantly has a cell phone in front of them. Even right now, you're probably reading this on a phone or its sitting right next to your computer. Of course phones are the most popular way to advertise. With virtual reality, becoming the next huge thing, advertising is heading their way. 

By immersing users into the artificial world created by advertisers, people will become involved with the story. Empathy is the name of the game and you are the player. Instead of advertisers telling you to "Imagine the what-if...", they can just plug you into their simulated world and say "Go at it!" Involving sight, sound, three-dimenional touch, and physical interaction in virtual reality adds a new proposition in immersive storytelling by giving you the full experience. You are the character and this is your world. 
There will be no longer a need to imagine yourself climbing Mount Everest when you can actually see yourself doing it through the wonderful world of VR. 

Buying clothes online?
Try it on via VR fitting room! 

Or go for a VR test drive in the brand new Toyota. 
Check out this sleek interior, push whatever buttons you want!

In virtual reality, you don't need to put yourself into someone else's shoes because those shoes are your's to put on.